Collaborating with singer, songwriter, and YouTuber Madilyn Bailey (9M+ subscribers), I worked on shaping Madilyn's visual brand from a full range of projects for releases to touring, from artwork and merch to music videos and photo shoots. My goal was to consistently elevate her brand as both a YouTuber and music artist, enhancing her presence through dynamic visual storytelling and cohesive branding across her content. Madilyn has also been featured on America’s Got Talent and continues to release a blend of song covers, mashups, and original tracks.